The role of music in the global university of the 21st century: Prophecy for the end of days

It is time we face the facts. The essence of higher education is no longer the ideal of a bygone age of romantic humanists, philosophers, and idealist thinkers; it is the reality of bureaucracy, the managerial technocrat, and the balance sheet. Is music impractical and unprofitable, elitist and outdated in such an environment? In an age of “right sizing” and “internationalization programmers," is it a luxury we can no longer afford? In a world of academic research and technological progress, is it just one more distraction from the serious educational processes of higher education that promote critical thinking and communication, math, science, history, literature, and technology? Surely it is not an employment prerequisite, rather more akin to roller blading, cake decorating, chess, finger painting, origami, and bingo. This lecture presentation gives a living demonstration, where students from various faculties: economics, business administration, architecture, electronics, engineering, and more-a melting pot of academic culture - counter these arguments. It is a case study, where every week the architect asks the engineer for a scale while the manager requests a tone. But this time, we are not talking about a construction site or a business project - we are talking about the Ariel University choir.