@inproceedings{b858f116a2f747f8a81fc4008a87b447,
title = "The Marketization of Education: A Microanalytic Analysis",
abstract = "The neoliberal turn inspired processes of marketization, meaning that Discourses originating in the business sector are applied to educational contexts to construe education as a competitive market selling products and services to consumers. But how does marketization occur? In this poster we use linguistic-ethnographic methods to explore how the marketization of educational discourse played out in the context of a learning community comprising educational practitioners who were exploring the notion of teacher inquiry and who were led by an organizational consultant who encouraged them to adopt a business Discourse. Our findings revealed an initial resistance to this Discourse, an incompatibility between business and educational Discourses, and the means by which the business Discourse ultimately took hold.",
author = "Etan Cohen and Tal Carmi and Adam Lefstein",
note = "Publisher Copyright: {\textcopyright} ISLS.; 17th International Conference of the Learning Sciences, ICLS 2023 ; Conference date: 10-06-2023 Through 15-06-2023",
year = "2023",
language = "אנגלית",
series = "Proceedings of International Conference of the Learning Sciences, ICLS",
publisher = "International Society of the Learning Sciences (ISLS)",
pages = "1761--1762",
editor = "Paulo Blikstein and \{Van Aalst\}, Jan and Rita Kizito and Karen Brennan",
booktitle = "ISLS Annual Meeting 2023",
address = "ארצות הברית",
}