In China? Pick your brand name carefully

Marc Fetscherin, Ilan Alon, Romie Littrell, Allan Chan

פרסום מחקרי: פרסום בכתב עת › מאמר › ביקורת עמיתים

7 ציטוטים ‏(Scopus)

קבצים וקישורים אחרים

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title = "In China? Pick your brand name carefully",

author = "Marc Fetscherin and Ilan Alon and Romie Littrell and Allan Chan",

year = "2012",

month = sep,

language = "אנגלית",

volume = "90",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

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AU - Littrell, Romie

AU - Chan, Allan

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