Impression Management in Everyday Life

There are some important personality variables that influence impression management (IM). Self-monitoring has often been associated with IM tactics in everyday life interactions. While research has focused on the applicant’s tendency for IM, the interviewer is also frequently using IM but for different purposes. IM is typically discussed as a means of personal influence, and so Fisk and Grove posited that a great deal of marketing activity could be classified as IM. However, there have been some studies that examined the use of IM in other countries, yet the cultural context has only occasionally been considered. Recently investigators explored the differences in IM in the East and West by examining the use of self-promotion, ingratiation, and exemplification directed toward three targets: supervisors, peers, and subordinates. In the last few years, IM research has continued to expand in both the theoretical and the applied perspectives.