How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity

פרסום מחקרי: פרסום בכתב עת › מאמר › ביקורת עמיתים

130 ציטוטים ‏(Scopus)

שפה מקורית	אנגלית
עמודים (מ-עד)	95-109
מספר עמודים	15
כתב עת	Journal of Advertising Research
כרך	55
מספר גיליון	1
מזהי עצם דיגיטלי (DOIs)	https://doi.org/10.2501/JAR-55-1-095-109
סטטוס פרסום	פורסם - 2015

גישה למסמך

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