Happiness in fashion

Keyphrases

• Confirmatory Factor Analysis 25%
• Consumer Behaviour 25%
• Emotion Elicitation 25%
• Emotional State 50%
• Fashion Involvement 100%
• Fashion Marketing 25%
• Fashion Shopping 50%
• Happiness 100%
• Marketing Tactics 25%
• Mediating Role 25%
• Multiple Mediation Effect 25%
• Negative Consequences 25%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 25%
• Positive Emotions 25%
• Positive Impact 25%
• Purchase Intention 50%
• Purchasing Intention 25%

Psychology

• Consumer Behavior 25%
• Factor Analysis 25%
• Happiness 100%
• Positive Emotion 25%
• Predisposition 50%