Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Keyphrases

• Retailers 100%
• Private Label 100%
• Negative Publicity 100%
• Store Image 33%
• Brand Image 16%
• Image Dimension 16%
• Empirical Testing 16%
• Retailer Brand 16%
• Family Brand 16%
• Brand Extension 16%

Economics, Econometrics and Finance

• Brand Name 100%
• Store Brand 100%
• Brand Image 25%
• Brand Architecture 25%
• Brand Extension 25%

Social Sciences

• Brand Name 100%
• Brand Image 25%