Does Consumer Involvement in PLBs of Retail Food Affect Development?

Hanna Gendel-Guterman; Dalia Shilian

doi:10.1007/978-3-031-06581-1_1

Does Consumer Involvement in PLBs of Retail Food Affect Development?

Hanna Gendel-Guterman, Dalia Shilian

כלכלה ומנהל עסקים

פרסום מחקרי: פרק בספר / בדוח / בכנס › פרסום בספר כנס › ביקורת עמיתים

תקציר

Although retail categories are considered to have low consumer involvement, findings asserted that there are different levels of involvement among them that affects private label share in each category. The aim of this research is to explore how consumer involvement influences the market penetration of PLB categories over several years. The research includes a scale of involvement for each category, and of PLB shares from sales of large supermarket chains in Israel between 2015 and 2018. The analysis indicates that the effect of consumer involvement is decreasing over time. However, several sources of involvement including social, quality, and price, still influence the growth of the various categories.

שפה מקורית	אנגלית
כותר פרסום המארח	Advances in National Brand and Private Label Marketing - 9th International Conference, 2022
עורכים	Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
מוציא לאור	Springer Science and Business Media B.V.
עמודים	3-9
מספר עמודים	7
מסת"ב (מודפס)	9783031065804
מזהי עצם דיגיטלי (DOIs)	https://doi.org/10.1007/978-3-031-06581-1_1
סטטוס פרסום	פורסם - 2022
אירוע	9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 - Barcelona, ספרד משך הזמן: 27 יוני 2022 → 28 יוני 2022

סדרות פרסומים

שם	Springer Proceedings in Business and Economics
ISSN (מודפס)	2198-7246
ISSN (אלקטרוני)	2198-7254

כנס

כנס	9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022
מדינה/אזור	ספרד
עיר	Barcelona
תקופה	27/06/22 → 28/06/22

גישה למסמך

10.1007/978-3-031-06581-1_1

קבצים וקישורים אחרים

Link to publication in Scopus

פורמט ציטוט ביבליוגרפי

Gendel-Guterman, H., & Shilian, D. (2022). Does Consumer Involvement in PLBs of Retail Food Affect Development? ב- F. J. Martínez-López, J. C. Gázquez-Abad, & M. Ieva (עורכים), Advances in National Brand and Private Label Marketing - 9th International Conference, 2022 (עמודים 3-9). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-031-06581-1_1

Gendel-Guterman, Hanna ; Shilian, Dalia. / Does Consumer Involvement in PLBs of Retail Food Affect Development?. Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. עורך / Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Marco Ieva. Springer Science and Business Media B.V., 2022. עמודים 3-9 (Springer Proceedings in Business and Economics).

@inproceedings{1fe40678b9f845aaa3bdb3087d556fb4,

title = "Does Consumer Involvement in PLBs of Retail Food Affect Development?",

abstract = "Although retail categories are considered to have low consumer involvement, findings asserted that there are different levels of involvement among them that affects private label share in each category. The aim of this research is to explore how consumer involvement influences the market penetration of PLB categories over several years. The research includes a scale of involvement for each category, and of PLB shares from sales of large supermarket chains in Israel between 2015 and 2018. The analysis indicates that the effect of consumer involvement is decreasing over time. However, several sources of involvement including social, quality, and price, still influence the growth of the various categories.",

keywords = "Consumer involvement, PLB, Retail food categories",

author = "Hanna Gendel-Guterman and Dalia Shilian",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 ; Conference date: 27-06-2022 Through 28-06-2022",

year = "2022",

doi = "10.1007/978-3-031-06581-1_1",

language = "אנגלית",

isbn = "9783031065804",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer Science and Business Media B.V.",

pages = "3--9",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Marco Ieva",

booktitle = "Advances in National Brand and Private Label Marketing - 9th International Conference, 2022",

address = "גרמניה",

}

Gendel-Guterman, H & Shilian, D 2022, Does Consumer Involvement in PLBs of Retail Food Affect Development? ב- FJ Martínez-López, JC Gázquez-Abad & M Ieva (עורכים), Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., עמודים 3-9, 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022, Barcelona, ספרד, 27/06/22. https://doi.org/10.1007/978-3-031-06581-1_1

Does Consumer Involvement in PLBs of Retail Food Affect Development? / Gendel-Guterman, Hanna; Shilian, Dalia.
Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. עורך / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Marco Ieva. Springer Science and Business Media B.V., 2022. עמוד 3-9 (Springer Proceedings in Business and Economics).