TY - GEN
T1 - Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic
AU - Guterman, Hanna Gendel
AU - Sohlberg, Idit
AU - Levy, Shalom
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - The elderly is an important segment for the business industry. More elderly now shops online than ever before. There is scant previous research that explores this group according to subgroupings of age, and the published studies typically included a limited range of products and services. This research aims to close this gap by segregating respondents into three groups according to age: 55–64, 65–74 and 75+ years. Furthermore, a second aim is to find the effects of the COVID-19 pandemic on Web activities for these subgroups. The data was based on two surveys of the same 328 identified respondents, before and during the pandemic. The results show that on-line shopping diminished mainly in the oldest age group, about 70–75 years, but remained the same in regard to on-line banking activities. Surprisingly, during the pandemic, there was a reduction of on-line shopping, chiefly among the youngest group. However, the elderly increased their on-line activity in one area: shopping for food. Notably, the pandemic produced weaker effects on on-line shopping in the oldest group.
AB - The elderly is an important segment for the business industry. More elderly now shops online than ever before. There is scant previous research that explores this group according to subgroupings of age, and the published studies typically included a limited range of products and services. This research aims to close this gap by segregating respondents into three groups according to age: 55–64, 65–74 and 75+ years. Furthermore, a second aim is to find the effects of the COVID-19 pandemic on Web activities for these subgroups. The data was based on two surveys of the same 328 identified respondents, before and during the pandemic. The results show that on-line shopping diminished mainly in the oldest age group, about 70–75 years, but remained the same in regard to on-line banking activities. Surprisingly, during the pandemic, there was a reduction of on-line shopping, chiefly among the youngest group. However, the elderly increased their on-line activity in one area: shopping for food. Notably, the pandemic produced weaker effects on on-line shopping in the oldest group.
KW - Corona-19 pandemic
KW - Elderly group age; web shopping
KW - Web banking activity
UR - https://www.scopus.com/pages/publications/85161144553
U2 - 10.1007/978-3-031-32894-7_16
DO - 10.1007/978-3-031-32894-7_16
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AN - SCOPUS:85161144553
SN - 9783031328930
T3 - Springer Proceedings in Business and Economics
SP - 142
EP - 150
BT - Advances in National Brand and Private Label Marketing - 10th International Conference, 2023
A2 - Gázquez-Abad, Juan Carlos
A2 - Martínez-López, Francisco J.
A2 - Gielens, Katrijn
PB - Springer Nature
T2 - 10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023
Y2 - 26 June 2023 through 28 June 2023
ER -