A review of the contribution of Yair Aharoni to the foreign investment decision process: a bibliometric analysis

This study reviews the lifetime contribution of Professor Yair Aharoni to the international business literature. We utilised the VOSviewer software and the Bibliometrix R Studio package to conduct a bibliometric analysis of 43 articles published between 1967 and 2018 obtained from the Scopus database. This study combined keyword occurrence, bibliometric coupling, historiographic citation and conceptual thematic analysis with content analysis of the most cited publications. Professor Aharoni’s contributions fall into five major research areas about making foreign investment decisions: (1) emerging and developing markets, (2) global strategic management, (3) the performance of firms in international markets, (4) international market operations and (5) the international business environment. We conclude by outlining possible avenues for future research.