TY - JOUR
T1 - YouTube Usage in Low-Visibility Political Campaigns
AU - Lev-On, Azi
PY - 2012/4
Y1 - 2012/4
N2 - Social networking platforms and video-sharing sites like YouTube generate hopes for a more participatory politics and stronger connections between citizens and representatives, particularly at the local level. This article examines these trajectories by analyzing the YouTube presence of candidates in municipal election campaigns, as well as public involvement in these campaigns.
AB - Social networking platforms and video-sharing sites like YouTube generate hopes for a more participatory politics and stronger connections between citizens and representatives, particularly at the local level. This article examines these trajectories by analyzing the YouTube presence of candidates in municipal election campaigns, as well as public involvement in these campaigns.
KW - Campaigning
KW - Internet
KW - Web 2.0
KW - YouTube
KW - political communication
KW - social media
KW - user-generated content
KW - video
UR - http://www.scopus.com/inward/record.url?scp=84859730941&partnerID=8YFLogxK
U2 - 10.1080/19331681.2011.645360
DO - 10.1080/19331681.2011.645360
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AN - SCOPUS:84859730941
SN - 1933-1681
VL - 9
SP - 205
EP - 216
JO - Journal of Information Technology and Politics
JF - Journal of Information Technology and Politics
IS - 2
ER -