Whatsappsport: Using Whatsapp While Viewing Sports Events

Viewing sports events was always qualitatively different from the viewing experience of other genres. The social experience and emotional investment of sports viewers created unique viewing habits, in which second screens and social media effectively extend the experience of the millions of concurrent sports viewers wishing to share their feelings with each other. The enormous popularity of Whatsapp groups in recent years, and especially sports-focused groups, has made this app an integral element in event viewing, and created a unique viewing dynamic. This study analyzes the discourse in Whatsapp sports groups in Israel as its members view the 2018 World Cup soccer games, in an effort to identify the new role of second screens during sports broadcasts. An analysis of group messages shared by Whatsapp sports groups whose members cover a diverse range of ages and geographic locations basically shows that, in contrast to other media genres in which second screening is not necessarily related to the content broadcast on the primary screen, sports fans demonstrate an absolute commitment to the primary broadcast when second screening. On a deeper level, this study identified four main functions of Whatsapp groups during sports broadcasts: a social agent that supervises and controls the nature and quality of the primary screen broadcast, the generator of discourse that extols viewers’ expertise and effectively challenges traditional sport hierarchies, an active role in game management as fans attempt to influence game outcomes, and a means for extending fans’ celebrations of victory beyond the boundaries of the game.