TY - GEN
T1 - The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption
AU - Gendel-Guterman, H.
AU - Derqui, B.
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2021
Y1 - 2021
N2 - Plant-based diets are more and more popular across the world, together with the growing concern of consumers towards environmental issues and animal welfare. In this context, a better understanding of vegetarian and vegan consumer motivations and buying behaviour is required. Aiming to fill in this gap in the literature, a quantitative analysis was performed among 628 vegetarians and vegan consumers in Israel and Spain. Results show that the main motivation for following a meat-free diet is animal welfare, followed by environmental concern and health concerns. Vegan motivations are significantly stronger compared to those of vegetarians. Only a few relevant differences were observed between the two countries. Most vegans and many vegetarians in both countries avoid purchasing unsustainable products, particularly leather or cosmetics that have been tested on animals, thus protecting both animals and the environment.
AB - Plant-based diets are more and more popular across the world, together with the growing concern of consumers towards environmental issues and animal welfare. In this context, a better understanding of vegetarian and vegan consumer motivations and buying behaviour is required. Aiming to fill in this gap in the literature, a quantitative analysis was performed among 628 vegetarians and vegan consumers in Israel and Spain. Results show that the main motivation for following a meat-free diet is animal welfare, followed by environmental concern and health concerns. Vegan motivations are significantly stronger compared to those of vegetarians. Only a few relevant differences were observed between the two countries. Most vegans and many vegetarians in both countries avoid purchasing unsustainable products, particularly leather or cosmetics that have been tested on animals, thus protecting both animals and the environment.
KW - Sustainable consumer behaviour
KW - Vegan
KW - Vegetarian
UR - http://www.scopus.com/inward/record.url?scp=85125360328&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-76935-2_9
DO - 10.1007/978-3-030-76935-2_9
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AN - SCOPUS:85125360328
SN - 9783030769345
T3 - Springer Proceedings in Business and Economics
SP - 65
EP - 76
BT - Advances in National Brand and Private Label Marketing - 8th International Conference, 2021
A2 - Martínez-López, Francisco J.
A2 - Gázquez-Abad, Juan Carlos
PB - Springer Science and Business Media B.V.
T2 - 8th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2021
Y2 - 22 June 2021 through 23 June 2021
ER -