The transmigration of media personalities and celebrities to politics: The case of yair lapid

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Abstract

The electoral success of Yair Lapid’s Yesh Atid party in the 2013 Knesset elections is discussed in this article as a test case of a worldwide phenomenon of celebrities, among them media personalities, who enter the political field. Bourdieu’s interpretive research framework regarding symbolic and social capitals, as well as media capital, is used here to analyse Lapid’s versatile career and celebrity status as the background to his performance during the campaign and his ability to win 19 seats in the Knesset. The article also places Lapid’s case in the context of political and social developments in Israel in the last decades.

Original languageEnglish
Pages (from-to)262-276
Number of pages15
JournalIsrael affairs
Volume21
Issue number2
DOIs
StatePublished - 2015

Keywords

  • Celebritization
  • Elections
  • Israeli politics
  • Media capital
  • Mediatization
  • Social capital
  • Symbolic capital
  • Yair Lapid
  • Yesh Atid

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