Abstract
Investigates the effect of five company-specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model using re source-based theories and agency theories for its theoretical foundation is developed and tested. The results indicate that internal characteristics of the franchising system, especially the number of outlets, significantly influence the intention of domestic franchisors to seek franchisees overseas.
| Original language | English |
|---|---|
| Pages (from-to) | 74-85 |
| Number of pages | 12 |
| Journal | Journal of Consumer Marketing |
| Volume | 16 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1999 |
| Externally published | Yes |
Keywords
- Franchising
- Globalization
- International business
- Organizational theory
- Professional service firms
- Services marketing