The internationalization of professional business service franchises

Ilan Alon, David L. McKee

Research output: Contribution to journalArticlepeer-review

35 Scopus citations

Abstract

Investigates the effect of five company-specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model using re source-based theories and agency theories for its theoretical foundation is developed and tested. The results indicate that internal characteristics of the franchising system, especially the number of outlets, significantly influence the intention of domestic franchisors to seek franchisees overseas.

Original languageEnglish
Pages (from-to)74-85
Number of pages12
JournalJournal of Consumer Marketing
Volume16
Issue number1
DOIs
StatePublished - 1999
Externally publishedYes

Keywords

  • Franchising
  • Globalization
  • International business
  • Organizational theory
  • Professional service firms
  • Services marketing

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