The future of TV is mobile: Extrapolating lessons from consumers' adoption of innovative TV viewing technology

Hayiel Hino

The future of TV is mobile: Extrapolating lessons from consumers' adoption of innovative TV viewing technology

Department of Economics and Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 21th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Bucharest, Romania
State	Published - 2014

Access to Document

https://www.tandfonline.com/doi/pdf/10.1080/14241277.2015.1030748?needAccess=true

Cite this

@inproceedings{a4fe3a8772434a4fabefe739505cce97,

title = "The future of TV is mobile: Extrapolating lessons from consumers' adoption of innovative TV viewing technology",

author = "Hayiel Hino",

year = "2014",

language = "English",

booktitle = "Proceedings of the 21th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Bucharest, Romania",

}

The future of TV is mobile: Extrapolating lessons from consumers' adoption of innovative TV viewing technology. / Hino, Hayiel.
Proceedings of the 21th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Bucharest, Romania. 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review