The effects of social capital on cross-cultural eWOM communication in minority-mainstream consumer interactions on social media

Keyphrases

• Social Capital 100%
• Social Media 100%
• Electronic Word-of-mouth Communication 100%
• Electronic Word-of-mouth 100%
• Consumer Interaction 100%
• Consumer Engagement 50%
• Social Interaction 33%
• Cultural Characteristics 33%
• Israeli 16%
• Consumer Attitudes 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Design Methodology 16%
• Israeli Arabs 16%
• Ethnic Minorities 16%
• Minority Groups 16%
• Managerial Implications 16%
• Modeling Techniques 16%
• Theory of Planned Behavior 16%
• Social Context 16%
• Ultra-Orthodox Jews 16%
• Cultural Groups 16%
• Minority Communities 16%
• Facebook Users 16%
• Social Media Sites 16%
• Subjective Norms 16%
• Behavioral Engagement 16%
• Majority Group 16%
• Dominant Culture 16%
• Cultural Minorities 16%
• Consumer Groups 16%
• Business Activity 16%
• Mainstream Culture 16%
• Jewish Minority 16%
• Marketing Activity 16%
• Diverse Cultures 16%
• Capital Interaction 16%

Psychology

• Social Interaction 100%
• Practitioners 50%
• Facebook 50%
• Ethnic Minority 50%
• Conceptual Framework 50%
• Consumer Attitude 50%
• Theory of Planned Behavior 50%
• Subjective Norm 50%
• Dominant Culture 50%

Social Sciences

• Social Capital 100%
• Electronic Word of Mouth 100%
• Israeli 18%
• Cultural Factor 18%
• Social Interaction 18%
• Judaism 9%
• Structural Equation Modeling 9%
• Facebook 9%
• Minority Groups 9%
• Conceptual Framework 9%
• Consumer Attitude 9%
• Dominant Culture 9%
• Cultural Minorities 9%
• Ethnic Minority 9%