The Effects of Covid-19 Emergency Aid on UN Reputation—Evidence From Syria, Yemen, and Sudan

This article explores the effects of United Nations (UN) emergency Covid-19 aid on its organizational reputation in the Middle East/North Africa (MENA) region—the prominent aid recipient under this scheme. MENA states are traditionally critical of the UN, perceiving it as a representative of Western and colonial order. We argue that Covid-19 presented an opportunity to reinforce UN regional reputation, despite historical grievances. We perform an original online two-stage survey among 667 social media users in the three most funded MENA states—Syria, Yemen, and Sudan, where reliable data are particularly difficult to attain. The results demonstrate how long-term positive perception of the UN improved over time, enhancing UN reputation.