The advertising industry as a dynamic environment: the Israeli case

Osnat Roth-Cohen, Yehiel Limor

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Despite its importance in modern daily life, the history of the advertising industry in Israel has elicited little scholarly interest. This article seeks to fill this lacuna by offering the first comprehensive survey of Israel’s advertising industry from its early beginning in 1863 to the present day, while identifying four distinct phases in this process (1863–1922; 1922–1960; 1960–1993; 1993 to the present). It also suggests a theoretical model of influencing factors and processes that shaped–structurally and functionally–the development of this industry.

Original languageEnglish
Pages (from-to)907-929
Number of pages23
JournalIsrael affairs
Volume24
Issue number5
DOIs
StatePublished - 3 Sep 2018

Keywords

  • Advertising industry
  • Israel
  • Israeli admen
  • Israeli history
  • advertising history

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