TY - CHAP
T1 - Social media and the city
T2 - Analyzing conversations in municipal facebook pages
AU - Lev-On, Azi
AU - Steinfeld, Nili
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2016. All rights are reserved.
PY - 2016
Y1 - 2016
N2 - What characterizes the discourse that takes place on social media platforms involving municipal pages and their fans? Does the character of the activities on these social media platforms differ in periods preceding or following municipal elections, compared to non-election periods? The article examines the scope and character of Facebook activities on Israeli municipality pages before and after municipal elections, in comparison to non-election periods. For this purpose, the article surveys municipalities’ Facebook presence and analyzes its correlations with socio-demographic and geographic indicators. The distributions of various engagement indices of municipal pages (number of fans, and average number of likes, comments, and shares of posts) are presented, and the contents uploaded by the page managers and fans are compared. We conclude by reviewing municipalities’ Facebook activity and engagement over time, with the aim of identifying changes in Facebook pages in pre-election and post-election periods.
AB - What characterizes the discourse that takes place on social media platforms involving municipal pages and their fans? Does the character of the activities on these social media platforms differ in periods preceding or following municipal elections, compared to non-election periods? The article examines the scope and character of Facebook activities on Israeli municipality pages before and after municipal elections, in comparison to non-election periods. For this purpose, the article surveys municipalities’ Facebook presence and analyzes its correlations with socio-demographic and geographic indicators. The distributions of various engagement indices of municipal pages (number of fans, and average number of likes, comments, and shares of posts) are presented, and the contents uploaded by the page managers and fans are compared. We conclude by reviewing municipalities’ Facebook activity and engagement over time, with the aim of identifying changes in Facebook pages in pre-election and post-election periods.
KW - Engagement measure
KW - Engagement score
KW - Municipal election
KW - Municipality size
KW - Social media platform
UR - http://www.scopus.com/inward/record.url?scp=84955334063&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-17722-9_13
DO - 10.1007/978-3-319-17722-9_13
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AN - SCOPUS:85064750794
T3 - Public Administration and Information Technology
SP - 243
EP - 261
BT - Public Administration and Information Technology
ER -