Biblical antecedents of modern agenda-setting: Religious platforms in lieu of mass media

Translated title of the contribution: Biblical antecedents of modern agenda-setting: Religious platforms in lieu of mass media

Tsuriel Rashi, Maxwell McCombs

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

Can a primitive society set a public agenda? Are there some advantagesfor a religious society in setting an agenda? From a critical study of the communicative perspective of the Bible and hermeneutic reading of its texts, it can be said that certain elements in primitive societies succeeded in influencing the political and social agendas. They did so by exploiting specific public assemblies or appearing in crowded places in attempts to impact local and national agendas. This notion is significant because it suggests that in countries that do not have developed communication infrastructures or established religious institutions (e.g., churches, mosques, and synagogues) that serve as public arenas, indeed even in seemingly closed religious communities, there may well be attempts to use venues other than mass media to influence the public agenda.

Translated title of the contributionBiblical antecedents of modern agenda-setting: Religious platforms in lieu of mass media
Original languageEnglish
Pages (from-to)77-92
Number of pages16
JournalESSACHESS - Journal for Communication Studies
Volume10
Issue number2
StatePublished - 2017
Externally publishedYes

Keywords

  • Agenda setting
  • Bible
  • New testament
  • Religion

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