Patriarchy in disguise: reproducing male hegemony through the Ninja TV competition

This study examines how the Israeli adaptation of Ninja Warrior reinforces hegemonic masculinity while adopting elements of new masculinities. Through a thematic analysis of 30 episodes, the research reveals how the show glorifies male physical superiority, integrates militaristic imagery, and subtly reproduces male dominance under the guise of inclusivity. While it promotes emotional expressiveness and family involvement, these elements do not challenge the underlying traditional narratives of masculine power. The competition serves as a culturally tailored platform for negotiating masculinity, balancing traditional strength-based ideals with modern gender discourse. Despite its portrayal as an inclusive, family-friendly show, Ninja Israel ultimately legitimizes male hegemony through a widely accepted media format.