@inproceedings{b6c874a29a574278aca200b7170f665c,
title = "Open to everyone? The long tail of the peer economy: Evidence from Kickstarter",
abstract = "Peer-to-peer platforms remove entrance barriers characterizing traditional markets, thereby creating markets that are more democratized. Our work draws from the rich literature on the {\textquotedblleft}long tail{\textquotedblright} to investigate how democratization of peer-to-peer markets affects distribution of demand. We utilize a natural experiment in the form of a policy change that occurred on Kickstarter.com and resulted in opening the market to more players, effectively raising the level of democratization. We examine how platform-openness affected the distribution of funds and backers across campaigns. Specifically, we ask whether removal of entrance barriers-which increased the quantity and variety of offers-shifted the demand from popular to niche offers (a long-tail effect). Our findings indicate that opening the platform shifted the demand towards the head: more funds and backers became concentrated in a smaller number of head-offers. We conclude that a more democratized peer-economy results in a less-even distribution of funds (a superstar effect).",
keywords = "Crowdfunding, Demand distribution, Kickstarter, Long tail, Peer-economy, Share-economy, Superstar effect",
author = "Ohad Barzilay and Anat Goldstein and Hilah Geva and Gal Oestreicher-Singer",
note = "Publisher Copyright: {\textcopyright} International Conference on Information Systems 2018, ICIS 2018.All rights reserved.; 39th International Conference on Information Systems, ICIS 2018 ; Conference date: 13-12-2018 Through 16-12-2018",
year = "2018",
language = "אנגלית",
series = "International Conference on Information Systems 2018, ICIS 2018",
publisher = "Association for Information Systems",
booktitle = "International Conference on Information Systems 2018, ICIS 2018",
address = "ארצות הברית",
}