Motivation in Design as a Driving Force for Defining Motives of Design

Hernan Casakin, Shulamith Kreitler

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The chapter introduces a new approach to social and personal motivation for creativity grounded in the cognitive orientation (CO) theory, and discusses its relation as a major drive to design motive in the pre-design and post-design phases. The instrument for assessment of motivation for creativity—the cognitive orientation questionnaire of creativity (COQ-CR)—is described, and applied in a study about social and personal motivations of creativity of design students in architecture and engineering. The COQ-CR allows characterizing the structural and thematic composition of motivation for creativity across different design disciplines. Implications for design practice and design education include operationalizing the COQ-CR for understanding the underlying connections between motivation for creativity and design motives of designers belonging to different disciplines.

Original languageEnglish
Title of host publicationPrincipia Designae – Pre-Design, Design, and Post-Design
Subtitle of host publicationSocial Motive for the Highly Advanced Technological Society
PublisherSpringer Japan
Number of pages13
ISBN (Electronic)9784431544036
ISBN (Print)9784431544029
StatePublished - 1 Jan 2014


  • Architecture
  • Behaviour
  • Cognitive orientation
  • Creative design
  • Creativity
  • Engineering
  • Motivation
  • Motive
  • Post-design
  • Pre-design


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