Microfranchising in less developed countries

Ilan Alon, Matthew C. Mitchell, J. Mark Munoz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

5 Scopus citations

Original language	English
Title of host publication	Franchising Globally
Subtitle of host publication	Innovation, Learning and Imitation
Pages	155-180
Number of pages	26
ISBN (Electronic)	9780230289857
DOIs	https://doi.org/10.1057/9780230289857
State	Published - 1 Jan 2010
Externally published	Yes

Access to Document

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AU - Munoz, J. Mark

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