Original language | English |
---|---|
Title of host publication | Franchising Globally |
Subtitle of host publication | Innovation, Learning and Imitation |
Pages | 155-180 |
Number of pages | 26 |
ISBN (Electronic) | 9780230289857 |
DOIs | |
State | Published - 1 Jan 2010 |
Externally published | Yes |
Microfranchising in less developed countries
Ilan Alon, Matthew C. Mitchell, J. Mark Munoz
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
5
Scopus
citations