Microfranchising in less developed countries

Ilan Alon, Matthew C. Mitchell, J. Mark Munoz

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Scopus citations
Original languageEnglish
Title of host publicationFranchising Globally
Subtitle of host publicationInnovation, Learning and Imitation
Pages155-180
Number of pages26
ISBN (Electronic)9780230289857
DOIs
StatePublished - 1 Jan 2010
Externally publishedYes

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