Measuring the joint effect of brand and country image in consumer evaluation of global products

Research output: Contribution to journal › Article › peer-review

105 Scopus citations

Original language	English
Pages (from-to)	5-22
Number of pages	18
Journal	International Marketing Review
Volume	13
Issue number	4
DOIs	https://doi.org/10.1108/02651339610127220
State	Published - 1996
Externally published	Yes

Access to Document

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title = "Measuring the joint effect of brand and country image in consumer evaluation of global products",

author = "Nebenzahl, \{Israel D.\} and Jaffe, \{Eugene D.\}",

year = "1996",

doi = "10.1108/02651339610127220",

language = "אנגלית",

volume = "13",

pages = "5--22",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "4",

}

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T1 - Measuring the joint effect of brand and country image in consumer evaluation of global products

AU - Nebenzahl, Israel D.

AU - Jaffe, Eugene D.

PY - 1996

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EP - 22

JO - International Marketing Review

JF - International Marketing Review

IS - 4

ER -