Measuring the joint effect of brand and country image in consumer evaluation of global products

Research output: Contribution to journal › Article › peer-review

102 Scopus citations

Original language	English
Pages (from-to)	5-22
Number of pages	18
Journal	International Marketing Review
Volume	13
Issue number	4
DOIs	https://doi.org/10.1108/02651339610127220
State	Published - 1996
Externally published	Yes

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title = "Measuring the joint effect of brand and country image in consumer evaluation of global products",

author = "Nebenzahl, {Israel D.} and Jaffe, {Eugene D.}",

year = "1996",

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journal = "International Marketing Review",

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