Matching product attributes to celebrities who reinforce the brand: An innovative algorithmic selection model

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Original language	English
Pages (from-to)	391-410
Number of pages	20
Journal	Journal of Advertising Research
Volume	53
Issue number	4
DOIs	https://doi.org/10.2501/JAR-53-4-391-410
State	Published - 2013
Externally published	Yes

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title = "Matching product attributes to celebrities who reinforce the brand: An innovative algorithmic selection model",

author = "Moti Zwilling and Fruchter, \{Gila E.\}",

year = "2013",

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journal = "Journal of Advertising Research",

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AU - Fruchter, Gila E.

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