M-Commerce Technology Perceptions on Technology Adoptions

This article presents a tool for assessing the probability of adopting a new technology or product before it is marketed. Specifically, the research offers managers in firms dealing with mobile electronic commerce a way of measuring perceptions of technology usage as an index for assessing the tendency to adopt a given technology. The article is based on an ongoing study dealing with m-commerce in Israel and internationally. It is centered on creating a research tool for predicting the usage of m-commerce in Israel, based on the PCI model. The suggested model is based on a questionnaire presented to the potential consumer, containing questions linking the consumer’s perception of the various aspects of the technological innovation offered, together with his tendency to buy and therefore adopt it. The tool was found to possess high reliability and validity levels. The average score in the questionnaire is used to predict the probability of adoption of the mobile electronic commerce technology. Implications related to m-commerce technology in Israel and worldwide are discussed.