Love is in the air: Love relationships in television commercials

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The creative expressions in advertisements that relate to intimate relationships and attraction between human couples, such as romance and marriage, are seldom investigated. The current research quantifies the manifestations of intimate relationships in all Israeli television commercials from 2014 (n = 2084). Only 2.5% of advertisements in the sample presented a plot about a couple’s relationship. Passion (56.6%) intimacy (49%) and commitment (30.1%), which constitute the three poles of Sternberg and Weis’ “triangle of love” model, were the most frequent love components depicted in advertisements that introduce a love relationship and expressions of desire were the most prominent actions depicted in these advertisements. The findings are discussed in the context of the relationships between reality and commercial media.

Original languageEnglish
Title of host publicationTelevision and Romance
Subtitle of host publicationStudies, Observations and Interpretations
PublisherNova Science Publishers, Inc.
Number of pages21
ISBN (Electronic)9781634850926
ISBN (Print)9781634850773
StatePublished - 1 Jan 2016


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