TY - JOUR
T1 - Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites
AU - Kol, Ofrit
AU - Lissitsa, Sabina
N1 - Publisher Copyright:
© 2023, Emerald Publishing Limited.
PY - 2024/5/6
Y1 - 2024/5/6
N2 - Purpose: This paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations. Design/methodology/approach: 879 respondents aged 18–55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed. Findings: The study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information. Originality/value: The study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.
AB - Purpose: This paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations. Design/methodology/approach: 879 respondents aged 18–55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed. Findings: The study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information. Originality/value: The study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.
KW - Facebook groups
KW - Information search behavior
KW - Instagram
KW - Perceived value
KW - SNS
KW - Social networking sites
KW - eWOM
UR - http://www.scopus.com/inward/record.url?scp=85161093498&partnerID=8YFLogxK
U2 - 10.1108/ITP-05-2022-0389
DO - 10.1108/ITP-05-2022-0389
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AN - SCOPUS:85161093498
SN - 0959-3845
VL - 37
SP - 1696
EP - 1716
JO - Information Technology and People
JF - Information Technology and People
IS - 4
ER -