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Internationalization of franchising

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

8 Scopus citations
Original languageEnglish
Title of host publicationFranchising Globally
Subtitle of host publicationInnovation, Learning and Imitation
Pages54-72
Number of pages19
ISBN (Electronic)9780230289857
DOIs
StatePublished - 1 Jan 2010
Externally publishedYes

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