| Original language | English |
|---|---|
| Title of host publication | Franchising Globally |
| Subtitle of host publication | Innovation, Learning and Imitation |
| Pages | 193-210 |
| Number of pages | 18 |
| ISBN (Electronic) | 9780230289857 |
| DOIs | |
| State | Published - 1 Jan 2010 |
| Externally published | Yes |
International Franchising at best western
- Ilan Alon
- , Gérard Cliquet
- , Matthew C. Mitchell
- , Rozenn Perrigot
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review