International Franchising at best western

  • Ilan Alon
  • , Gérard Cliquet
  • , Matthew C. Mitchell
  • , Rozenn Perrigot

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationFranchising Globally
Subtitle of host publicationInnovation, Learning and Imitation
Pages193-210
Number of pages18
ISBN (Electronic)9780230289857
DOIs
StatePublished - 1 Jan 2010
Externally publishedYes

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