INTERGROUP DYNAMICS IN VIRTUAL REALITY: OBSERVING IN-GROUP PREFERENCES AND INTERGROUP COOPERATION IN A MULTIUSER SOCIAL VR IMMERSIVE ENVIRONMENT

Timor Schwartz Miler, Nili Steinfeld

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The study examines intergroup dynamics, biases, cooperation, and competition in social virtual reality (SVR), focusing on the interactions between members of minority and majority groups. A total of 72 Jewish Israeli participants-38 women and 34 men-were recruited from diverse ethnic and religious backgrounds, including Ethiopian and other Jewish ethnicities, as well as ultra-Orthodox and secular communities. These participants were chosen to represent key social dynamics and conflicts within Israeli society. They participated in organized intergroup meetings held in VR. Activities involved team-based cooperation and competition. A qualitative research approach was employed, utilizing open-ended questionnaires and observational methods to examine participant behavior during the session within the framework of participatory action research (PAR). In-group preferences were expressed in participant’s choice of partners and spatial proximity to others in some of the groups, whereas in other cases- participants were prone to keep the partners they initially grouped with, regardless of their group identity, throughout the session. We discuss the results and their implications for designing realistic, significant intergroup encounters in SVR.

Original languageEnglish
Title of host publicationProceedings of the International Conferences IADIS Information Systems 2025 and e-Society 2025
EditorsMiguel Baptista Nunes, Pedro Isaias, Philip Powell, Piet Kommers, Luis Rodrigues
PublisherIADIS
Pages400-407
Number of pages8
ISBN (Electronic)9789898704658
StatePublished - 2025
Event18th International Conferences IADIS Information Systems 2025 and 23rd International Conference on e-Society 2025 - Madeira Island, Portugal
Duration: 1 Mar 20253 Mar 2025

Publication series

NameProceedings of the International Conferences IADIS Information Systems 2025 and e-Society 2025

Conference

Conference18th International Conferences IADIS Information Systems 2025 and 23rd International Conference on e-Society 2025
Country/TerritoryPortugal
CityMadeira Island
Period1/03/253/03/25

Keywords

  • Behavioral Observations
  • Cultural Identity
  • In-group Bias
  • Intergroup Contact
  • Minority-Majority Relations
  • Social Virtual Reality (SVR)

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