In China? Pick your brand name carefully

Marc Fetscherin, Ilan Alon, Romie Littrell, Allan Chan

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Cite this

@article{7935b7eaf3a7475ab05d3966d87d9f14,

title = "In China? Pick your brand name carefully",

author = "Marc Fetscherin and Ilan Alon and Romie Littrell and Allan Chan",

year = "2012",

month = sep,

language = "אנגלית",

volume = "90",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "9",

}

TY - JOUR

T1 - In China? Pick your brand name carefully

AU - Fetscherin, Marc

AU - Alon, Ilan

AU - Littrell, Romie

AU - Chan, Allan

PY - 2012/9

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AN - SCOPUS:84865237513

SN - 0017-8012

VL - 90

JO - Harvard Business Review

JF - Harvard Business Review

IS - 9

ER -