How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity

Shalom Levy, Yaniv Gvili

Research output: Contribution to journal › Article › peer-review

113 Scopus citations

Original language	English
Pages (from-to)	95-109
Number of pages	15
Journal	Journal of Advertising Research
Volume	55
Issue number	1
DOIs	https://doi.org/10.2501/JAR-55-1-095-109
State	Published - 2015

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