Harnessing Digital Media in the Fight Against Prejudice: Social Contact and Exposure to Digital Media Solutions

Sabina Lissitsa, Nonna Kushnirovich

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

The current research focuses on the role of both physical and virtual environments in facilitating subtle and blatant prejudice reduction of the Jewish majority toward the Arab minority in Israel. This research was conducted through an online survey of 450 Jewish students who use digital media daily. Virtual contact and exposure to negative content about Arabs on digital media were found to reduce subtle prejudice. We found that face-to-face contact reduces both types of prejudice, whereas the effect of traditional media was not found.

Original languageEnglish
Pages (from-to)1052-1075
Number of pages24
JournalJournalism and Mass Communication Quarterly
Volume96
Issue number4
DOIs
StatePublished - 1 Dec 2019

Keywords

  • blatant prejudice
  • digital media
  • face-to-face intercultural interaction
  • online intercultural contact
  • social contact theory
  • subtle prejudice
  • traditional media

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