God, religion, and advertising: A hard sell

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

10 Scopus citations
Original languageEnglish
Title of host publicationAdvertising and Reality
Subtitle of host publicationA Global Study of Representation and Content
PublisherBloomsbury Publishing Plc.
Pages73-90
Number of pages18
ISBN (Electronic)9781441118943
StatePublished - 1 Jan 2012

Keywords

  • marketing
  • monotheism
  • religion
  • religious societies

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