God, religion, and advertising: A hard sell

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

10 Scopus citations
Original languageEnglish
Title of host publicationAdvertising and Reality
Subtitle of host publicationA Global Study of Representation and Content
PublisherBloomsbury Publishing Plc.
Number of pages18
ISBN (Electronic)9781441118943
StatePublished - 1 Jan 2012


  • marketing
  • monotheism
  • religion
  • religious societies

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