Global promotion of country image: Do the olympics count?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

29 Scopus citations

Original language	English
Title of host publication	Product-Country Images
Subtitle of host publication	Impact and Role in International Marketing
Pages	433-452
Number of pages	20
ISBN (Electronic)	9781317953197
State	Published - 1 May 2014
Externally published	Yes

Cite this

TY - CHAP

T1 - Global promotion of country image

T2 - Do the olympics count?

AU - Jaffe, Eugene D.

AU - Nebenzahl, Israel D.

PY - 2014/5/1

Y1 - 2014/5/1

UR - https://www.scopus.com/pages/publications/85121411026

M3 - ???researchoutput.researchoutputtypes.contributiontobookanthology.chapter???

AN - SCOPUS:85121411026

SN - 9781315863931

SP - 433

EP - 452

BT - Product-Country Images

ER -