| Original language | English |
|---|---|
| Title of host publication | Product-Country Images |
| Subtitle of host publication | Impact and Role in International Marketing |
| Pages | 433-452 |
| Number of pages | 20 |
| ISBN (Electronic) | 9781317953197 |
| State | Published - 1 May 2014 |
| Externally published | Yes |
Global promotion of country image: Do the olympics count?
Eugene D. Jaffe, Israel D. Nebenzahl
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
23
Scopus
citations