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Generation X vs. Generation Y - A decade of online shopping
Sabina Lissitsa
,
Ofrit Kol
The Moscowitz School of Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
295
Scopus citations
Overview
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Keyphrases
Generation Y
100%
Online Shopping
100%
Generation X
100%
Internet Access
50%
Generational Cohort Theory
50%
Israel
25%
Internet Users
25%
Social Survey
25%
Electrical Appliances
25%
Marketing Effort
25%
Market Segmentation
25%
Vacation
25%
Furniture
25%
Internet Adoption
25%
Online Shopping Behavior
25%
Hedonism
25%
Free Time
25%
Disposable Income
25%
Direct Marketing
25%
Segmentation Tool
25%
Social Sciences
Israel
100%
Social Survey
100%
Market Segmentation
100%
Furniture
100%
Disposable Income
100%
Direct Marketing
100%
Economics, Econometrics and Finance
Market Segmentation
100%
Furniture
100%
Direct Marketing
100%