From FM to FB: radio stations on Facebook

Research output: Contribution to journalArticlepeer-review

25 Scopus citations

Abstract

The article explores Israeli radio stations’ activity on Facebook and analyses the most popular content in terms of various engagement indexes. It finds that the format of a post, its language and content, all affect the level and nature of user engagement with the post. Moreover, it appears that both stations and users turn to Facebook primarily for promotional and PR purposes and less so for promoting mutual interaction and dialogue between stations and their audiences, thus complementing the traditional medium without utilising the full range of opportunities this new platform has to offer radio.

Original languageEnglish
Pages (from-to)265-284
Number of pages20
JournalIsrael affairs
Volume24
Issue number2
DOIs
StatePublished - 4 Mar 2018

Keywords

  • Facebook
  • Israel
  • Online radio
  • big data
  • content analysis
  • social media
  • virality

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