Franchising in emerging markets

Ilan Alon, Dianne H.B. Welsh, Cecilia M. Falbe

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

6 Scopus citations

Original language	English
Title of host publication	Franchising Globally
Subtitle of host publication	Innovation, Learning and Imitation
Pages	11-35
Number of pages	25
ISBN (Electronic)	9780230289857
DOIs	https://doi.org/10.1057/9780230289857
State	Published - 1 Jan 2010
Externally published	Yes

Access to Document

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