Franchising globally: innovation, learning and imitation

Research output: Book/ReportBook


"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
Original languageEnglish
Place of PublicationHoundmills, Basingstoke, Hampshire
Number of pages253
StatePublished - 2010
Externally publishedYes

ULI Keywords

  • uli
  • Franchises (Retail trade)
  • International trade


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