Franchising globally: Innovation, learning and imitation

Research output: Book/ReportBookpeer-review

19 Scopus citations


Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Original languageEnglish
Number of pages253
ISBN (Electronic)9780230289857
StatePublished - 1 Jan 2010
Externally publishedYes


Dive into the research topics of 'Franchising globally: Innovation, learning and imitation'. Together they form a unique fingerprint.

Cite this