TY - BOOK
T1 - Franchising globally
T2 - Innovation, learning and imitation
AU - Alon, Ilan
N1 - Publisher Copyright:
© Ilan Alon 2010. All rights reserved.
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
AB - Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
UR - http://www.scopus.com/inward/record.url?scp=84992533432&partnerID=8YFLogxK
U2 - 10.1057/9780230289857
DO - 10.1057/9780230289857
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AN - SCOPUS:84992533432
SN - 9780230238282
BT - Franchising globally
ER -