Factors Influencing Nursing Career Choices and Choice of Study Program

Yafa Haron, Sima Reicher, Shoshana Riba

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

In advance of a recruitment campaign, Israeli first-year nursing students of all ethnicities were surveyed to elucidate what factors had influenced them to make nursing their career and what sort of training track they preferred. The responses made it clear that different factors influence different groups differently. There were noticeable differences by gender, age, and ethnicity. Overall, training institutions were chosen for their closeness to the student's home but other factors also operated among particular groups, such as institutional prestige and flexible entry criteria. There was a blatant preference for academic, particularly university-sited, programs over diploma programs.

Original languageEnglish
Pages (from-to)167-177
Number of pages11
JournalHealth Marketing Quarterly
Volume31
Issue number2
DOIs
StatePublished - Apr 2014
Externally publishedYes

Keywords

  • career choice
  • marketing
  • nurse training programs
  • nurses
  • recruitment

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