TY - JOUR
T1 - Factors Influencing Nursing Career Choices and Choice of Study Program
AU - Haron, Yafa
AU - Reicher, Sima
AU - Riba, Shoshana
PY - 2014/4
Y1 - 2014/4
N2 - In advance of a recruitment campaign, Israeli first-year nursing students of all ethnicities were surveyed to elucidate what factors had influenced them to make nursing their career and what sort of training track they preferred. The responses made it clear that different factors influence different groups differently. There were noticeable differences by gender, age, and ethnicity. Overall, training institutions were chosen for their closeness to the student's home but other factors also operated among particular groups, such as institutional prestige and flexible entry criteria. There was a blatant preference for academic, particularly university-sited, programs over diploma programs.
AB - In advance of a recruitment campaign, Israeli first-year nursing students of all ethnicities were surveyed to elucidate what factors had influenced them to make nursing their career and what sort of training track they preferred. The responses made it clear that different factors influence different groups differently. There were noticeable differences by gender, age, and ethnicity. Overall, training institutions were chosen for their closeness to the student's home but other factors also operated among particular groups, such as institutional prestige and flexible entry criteria. There was a blatant preference for academic, particularly university-sited, programs over diploma programs.
KW - career choice
KW - marketing
KW - nurse training programs
KW - nurses
KW - recruitment
UR - http://www.scopus.com/inward/record.url?scp=84901710895&partnerID=8YFLogxK
U2 - 10.1080/07359683.2014.907126
DO - 10.1080/07359683.2014.907126
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C2 - 24878405
AN - SCOPUS:84901710895
SN - 0735-9683
VL - 31
SP - 167
EP - 177
JO - Health Marketing Quarterly
JF - Health Marketing Quarterly
IS - 2
ER -