TY - JOUR
T1 - Factors Inducing National Media Coverage for Tourism in Rural versus Urban Areas
T2 - The Role of Public Relations
AU - Lahav, Tamar
AU - Mansfeld, Yoel
AU - Avraham, Eli
PY - 2013/5
Y1 - 2013/5
N2 - This study examines the relationship between media coverage patterns of rural and urban tourist spaces in Israel, the characteristics of these spaces, and the way in which public relations (PR) are conducted to promote rural tourism in those areas. Using geographical distance, population size and type of tourist products for the spatial variables, PR financial budgets and PR practice types for the PR variables, the study examines their relative importance for rural versus urban tourism promotion. Results show that ongoing professional PR is crucial for the success of rural destinations in receiving large and positive national media coverage.
AB - This study examines the relationship between media coverage patterns of rural and urban tourist spaces in Israel, the characteristics of these spaces, and the way in which public relations (PR) are conducted to promote rural tourism in those areas. Using geographical distance, population size and type of tourist products for the spatial variables, PR financial budgets and PR practice types for the PR variables, the study examines their relative importance for rural versus urban tourism promotion. Results show that ongoing professional PR is crucial for the success of rural destinations in receiving large and positive national media coverage.
KW - Public relations
KW - center-periphery
KW - destination management organizations (DMOs)
KW - media coverage
KW - rural tourism
UR - http://www.scopus.com/inward/record.url?scp=84878205307&partnerID=8YFLogxK
U2 - 10.1080/10548408.2013.784148
DO - 10.1080/10548408.2013.784148
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AN - SCOPUS:84878205307
SN - 1054-8408
VL - 30
SP - 291
EP - 307
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 4
ER -