@techreport{5fda3ec1839b41c0a1155489d4661393,
title = "Exploring the Impact of Identity Fusion on Managerial Decision-Making in Eponymous Firms: Under Positive and Negative Scenarios",
abstract = "This study examines how identity fusion influences managerial decision-making in familyowned businesses, with a particular focus on eponymous firms. Using a controlled …",
author = "Y Mugerman and R Rooz",
note = "Query date: 2025-03-09 09:16:00",
year = "2025",
language = "???core.languages.und???",
series = "SSRN",
publisher = "papers.ssrn.com",
type = "WorkingPaper",
institution = "papers.ssrn.com",
}