TY - JOUR
T1 - Evaluating Foreign-Market Environments for International Franchising Expansion
AU - Alon, Dr Ilan
AU - Toncar, Dr Mark
AU - McKee, Dr David
N1 - Publisher Copyright:
© 2004 SAGE Publications.
PY - 2004/4
Y1 - 2004/4
N2 - The purpose of this study is to investigate the influence of environmental factors on international franchising, and to offer a normative model to evaluate the international franchising environment. Using correlation analysis, this study finds that environmental factors including economic, demographic, cultural and political factors are related to and may influence the decision of franchisers to expand their operations in a host country. The study suggests that franchising practitioners conduct an environmental analysis of the foreign market that, at minimum, will integrate the variables discussed in this paper.
AB - The purpose of this study is to investigate the influence of environmental factors on international franchising, and to offer a normative model to evaluate the international franchising environment. Using correlation analysis, this study finds that environmental factors including economic, demographic, cultural and political factors are related to and may influence the decision of franchisers to expand their operations in a host country. The study suggests that franchising practitioners conduct an environmental analysis of the foreign market that, at minimum, will integrate the variables discussed in this paper.
UR - http://www.scopus.com/inward/record.url?scp=85106735708&partnerID=8YFLogxK
U2 - 10.1177/0015732515040112
DO - 10.1177/0015732515040112
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AN - SCOPUS:85106735708
SN - 0015-7325
VL - 39
SP - 169
EP - 181
JO - Foreign Trade Review
JF - Foreign Trade Review
IS - 1
ER -